If a picture is worth a thousand words in the real world, it is worth a million words when it comes to the digital world and web design. Not only will the addition of high quality images to your website design keep your site from being perceived as dull and boring, but images also evoke emotions and increase customer engagement.
Here are just a few statistics from Steamfeed that demonstrate just how important images are for the overall success of a website.
Articles that include images get 94 per cent more total views than articles that lack images or contain images that are difficult to make out. 67 per cent of customers report that the quality of an image displaying a product plays a crucial factor in their decision whether or not to follow through with a purchase. Simply put, if your images aren’t high quality, customers also question whether or not this will be a problem with your products and services.
More than half of potential customers admit they are more likely to contact a business which displays an image when their content shows up in search engine results. It’s noteworthy that amusing pictures and sites that don’t take their themselves all too seriously also adorn today’s online communities. Brands that are hard hitting but playful seem to win the day. Having been an advocate of well groomed site designs I have found none more so appealing than that of SymphonyOnline.co.uk Web Design Bristol. Their name suggests a somewhat serious but artistic design and their flagship site doesn’t disappoint. They convey their message with conviction and lightheartedness. Many a website could learn a thing or two. Here is the first thing you see when landing on their homepage:
They compliment a brand image with humour, while meeting the expectations of their audience.
Why Are Images Such an Important Component of Website Design?
According to researchers, 65 per cent of the world’s population consist of visual learners. For these individuals, learning and understanding information is easiest when they can see things written out. For example, they often benefit from the use of charts and diagrams when trying to understand certain concepts and ideas. For visitors to your website, images help guide their line of sight, make it easier to understand certain information, and often draw them in and keep them engaged in your content.
Not Just Any Image Will Do
Don’t think that you can add any image into your website design and reap the benefits. There are two things you have to keep in mind when incorporating images onto your website.
Images must be related to your content.
Images must be high quality.
Choosing the Best Images
Opt for images that are engaging, tasteful, and support the message you are trying to send, while also making certain they are appropriately sized for your page and are free of pixilation. It is most beneficial to put your best and largest images above the fold. This is the first thing a visitor sees, so you want to give them a reason to scroll down or click around and look at everything your site has to offer. Also, it is a good idea to use real pictures, instead of stock images, which can cause visitors to question your credibility and trustworthiness.
Your images may include photos, graphs, charts, infographics, and more. It is entirely up to you and your website designer to determine which type of image would most effectively convey your message and attract customers.
At Bespoke Web Designs, we provide a wide variety of website design services, including the addition of images to your existing website design. Whether you need a website completely built or simply want to see the one you currently have be redesigned, we can take care of all of your needs.