What role does imagery play in your SEO plan? Chances are good that your SEO plan is centered around your website’s written content, so you may be shocked to find that SEO is just as important for images and videos. In fact, images with a keyword rich filename can help make certain your site returns near the top of the list when a search is performed, which in turn will boost your traffic and conversion rates.
A Quick Look at Why Your Website Needs Images
In today’s busy world, many people are not interested in reading through text, especially when a high-quality image can tell them most of what they want to know. In addition, 90 per cent of the information transmitted to the brain is visual, which simply means that any pertinent information you are trying to communicate to customers is best communicated through an image. Finally, research has found that content accompanied by interesting and relevant images average 94 per cent more views than content that is either free of images or includes low-quality, unrelated images. You only have to use a search like SEO expert London to see the top performing websites with high quality imagery that is properly optimised. These high end sites don’t appear on high up by accident. Each image across each website has undergone best practice and assists Google in better understanding the purpose and content of an image.
How Images Impact SEO
It is common knowledge that Google and other search engines want to offer users the most relevant and best search results, which often includes images. As a result, your overall goal is to ensure that Google knows what is on your image without ever having to look at it. This makes it easy for Google to identify images that are particularly beneficial for user queries. Essentially, by taking the time to effectively optimise your images, you will improve your search engine rankings.
Optimising Your Images
Here are several tips that will help your optimise your images.
Choose a keyword rich file name. While it can be tempting to use the default file name your camera has given an image, it’s never a good idea. When search searches are crawling through text on a webpage, they are also looking for keywords that are hidden in your image file names. Always opt for file names that are highly descriptive and optimised for the best return rankings.
Optimise your Alt Tags. Alt tags are text alternatives to an image when a browser is unable to properly deliver the image. In addition, alt tags can increase your website’s SEO value. Make certain that every product image includes an alt tag that describes your image in plain terms, but is not stuffed with keywords. If you feature a product that has a serial or model number, include it in your alt tag.
Don’t forget about your extra product shots. For example, if you are selling a 2015 Mini Cooper, be sure to optimise each page with specific details, such as “2015 Mini Cooper black rear view” or “2015 Mini Cooper black grey leather trim interior”.
Pay attention to your image size. On average, customers will wait for about 3 seconds for an image to load on their desktop or laptop. For mobile devices, they’ll wait around 5 seconds. You also have to remember that Google factors in page load time in their ranking algorithm. If your image takes too long to load, decrease its size. However, be sure the image remains clear and doesn’t cut out important features.
Optimising images to improve your Google search ranking is crucial for your success. Fortunately, it is something that can easily be accomplished.