Source: NHS England
Why do drug and alcohol rehab centres use the internet to find clients? The answer is simple. For any business to succeed in today’s world, they must be able to reach as many potential clients. A business website provides an easy and effective way to do this. In the first quarter of 2015, 86 per cent of adults in the UK both with and without substance abuse issues reported they had used the internet in the last three months. However, attracting a new client requires much more than simply setting up a rehab website. From SEO to social media, here’s a look at how rehabs attract clients using the internet.
Search Engine Optimisation (SEO)
A website is only effective if it is easy for a client to find. When potential clients or family members are looking for a rehab centre, performing a search is usually the first step they take. After all, 93 per cent of online experiences start with a search engine. SEO is one of the easiest and least expensive ways for a rehab to ensure they are able to reach the people who are searching for their services. When the right keywords and phrases are used, SEO helps a website rank at the top of the search returns, which increases targeted website traffic, boosts conversion rates, and even enhances the centre’s reputation.
There is much more to SEO than just identifying the most relevant keywords and phrases to use on a centre’s website. For example, link building, as well as creating and publishing blog content that is entertaining and applicable, such as articles on the importance of attending Alcoholics Annonymous meetings during recovery, are crucial for effective SEO. Staying on top of the constantly changing most effective SEO strategies requires a significant amount of time and effort, which is why an increasing number of companies are hiring SEO companies to handle this aspect of their internet marketing campaign.
Imagery – our niche
Great imagery is extremely important to quality website experience, and every industry can hugely benefit from relevant, memorable and eye catching photographs to spread the overall message of what a business is setting out to achieve.
In the drug, alcohol and rehabilitation sector images can go along way to helping people connect and begin the crucial process of seeking help from their addictions. Here is one such example:
At the end of January 2015, 59 per cent of the population in the UK had active social media accounts on sites including Facebook, Twitter, LinkedIn, and more. While having a strong presence on these sites are important, there are additional niche social sites, including In the Rooms and SoberLivingVideos, that all rehab centres should make an effort to b a part of. There is a good chance that a number of potential clients are active on social media, making this a way of attracting clients.
For rehab centres, ignoring social media is a risky move. In a 2012 study, 85 per cent of addiction treatment centers determined that an active presence on social media generated more business exposure. Frequent posts, engaging with clients, and positive reviews from previous clients are the key to making social media work for rehab centres.
When drug and alcohol centres like Western Counselling rehab Bristol are using internet to enhance their client base, it can be a full time job. From responding to customer’s comments and requests, constantly tracking any changes in keywords, and implementing any needed changes, it can be overwhelming. But it’s a very necessary step in today’s fierce market.