Moving Companies. Growing in a Flooded Market

Guest post presented by Yon Alexanders

In the past, removal companies could simply place an ad for a “man with a van” in the local paper and get plenty of home moving business. Unfortunately, that’s no longer the case. Today, removals need an online presence to ensure they generate business, but to grow their business, they need to do more. There are several ways that removal companies can use Google AdWords to increase traffic to their site and in turn, help their business thrive.

removals

What is Google AdWords?
Google AdWords is a form of pay-per-click (PPC) or cost-per-click (CPC) advertising. Though your ad will appear to people who are searching for removal services in your area, you only pay when someone clicks on your ad to visit your website or call. You have the opportunity to choose where your ad appears, such as in specific geographical location, and on certain websites. In addition, you have the ability to set your own monthly budget.

How Do You Use Google AdWords?
To start the process, you create an ad campaign that includes related keywords that potential clients are likely to search for, as well as effective ad text. Next, you set the maximum amount you are willing to pay when a customer clicks on your ad. Referred to as your maximum CPC bid, the more relevant your keywords and ads are and the higher your bid, the better your chances are of your ad appearing at a higher position on the page. Automatic bidding is also an option, particularly for anyone who doesn’t have the time to set bids. You can set a bid limit to ensure you do not exceed a specific price for each click.

Does Google AdWords Really Work?
According to a Google Economic Impact Report, businesses make an average of $2 (£1.30) in revenue for each $1 (£0.65) they spend on their Google AdWords campaign, which is rather impressive. It is highly effective for a number of reasons, starting with the fact that it gives you the best opportunity to reach customers who are specifically looking for the removal services you provide. For example, if someone searches for “UK removal company”, there is a high probability that your ad will be displayed. However, if someone is searching for “holiday houses in Madrid”, your ad will not appear because the customer is obviously not in need of your services.

AdWords also allows you to use location targeting. This gives you the opportunity to geo-target potential customers in your local area only. As a result, you are not wasting your advertising money on those people looking for a removal company thousands of miles away.

Google AdWords gives you the opportunity to show a map of your actual shop with your ads, but this has to be done in conjunction with Google Places. This makes it easier for potential customers to find your shop if they prefer to schedule their removal services in person. As an added bonus, you can attach your contact information on the search results page, which customers may find very beneficial.

If you own a removal company, it is time to look into Google AdWords and see what this service can do for your business.

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