73% Of Websites Don’t Optimise Their Images Correctly? Surely Not!

What role does imagery play in your SEO plan? Chances are good that your SEO plan is centered around your website’s written content, so you may be shocked to find that SEO is just as important for images and videos. In fact, images with a keyword rich filename can help make certain your site returns near the top of the list when a search is performed, which in turn will boost your traffic and conversion rates.

how to optimise images for your websites seo

A Quick Look at Why Your Website Needs Images
In today’s busy world, many people are not interested in reading through text, especially when a high-quality image can tell them most of what they want to know. In addition, 90 per cent of the information transmitted to the brain is visual, which simply means that any pertinent information you are trying to communicate to customers is best communicated through an image. Finally, research has found that content accompanied by interesting and relevant images average 94 per cent more views than content that is either free of images or includes low-quality, unrelated images. You only have to use a search like SEO expert London to see the top performing websites with high quality imagery that is properly optimised. These high end sites don’t appear on high up by accident. Each image across each website has undergone best practice and assists Google in better understanding the purpose and content of an image.

How Images Impact SEO
It is common knowledge that Google and other search engines want to offer users the most relevant and best search results, which often includes images. As a result, your overall goal is to ensure that Google knows what is on your image without ever having to look at it. This makes it easy for Google to identify images that are particularly beneficial for user queries. Essentially, by taking the time to effectively optimise your images, you will improve your search engine rankings.

Optimising Your Images
Here are several tips that will help your optimise your images.

Choose a keyword rich file name. While it can be tempting to use the default file name your camera has given an image, it’s never a good idea. When search searches are crawling through text on a webpage, they are also looking for keywords that are hidden in your image file names. Always opt for file names that are highly descriptive and optimised for the best return rankings.

Optimise your Alt Tags. Alt tags are text alternatives to an image when a browser is unable to properly deliver the image. In addition, alt tags can increase your website’s SEO value. Make certain that every product image includes an alt tag that describes your image in plain terms, but is not stuffed with keywords. If you feature a product that has a serial or model number, include it in your alt tag.

Don’t forget about your extra product shots. For example, if you are selling a 2015 Mini Cooper, be sure to optimise each page with specific details, such as “2015 Mini Cooper black rear view” or “2015 Mini Cooper black grey leather trim interior”.

Pay attention to your image size. On average, customers will wait for about 3 seconds for an image to load on their desktop or laptop. For mobile devices, they’ll wait around 5 seconds. You also have to remember that Google factors in page load time in their ranking algorithm. If your image takes too long to load, decrease its size. However, be sure the image remains clear and doesn’t cut out important features.

Optimising images to improve your Google search ranking is crucial for your success. Fortunately, it is something that can easily be accomplished.

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Unique Imagery is Best for Quality Web Designs

If a picture is worth a thousand words in the real world, it is worth a million words when it comes to the digital world and web design. Not only will the addition of high quality images to your website design keep your site from being perceived as dull and boring, but images also evoke emotions and increase customer engagement.

Here are just a few statistics from Steamfeed that demonstrate just how important images are for the overall success of a website.

Articles that include images get 94 per cent more total views than articles that lack images or contain images that are difficult to make out. 67 per cent of customers report that the quality of an image displaying a product plays a crucial factor in their decision whether or not to follow through with a purchase. Simply put, if your images aren’t high quality, customers also question whether or not this will be a problem with your products and services.

More than half of potential customers admit they are more likely to contact a business which displays an image when their content shows up in search engine results. It’s noteworthy that amusing pictures and sites that don’t take their themselves all too seriously also adorn today’s online communities. Brands that are hard hitting but playful seem to win the day. Having been an advocate of well groomed site designs I have found none more so appealing than that of SymphonyOnline.co.uk Web Design Bristol. Their name suggests a somewhat serious but artistic design and their flagship site doesn’t disappoint. They convey their message with conviction and lightheartedness. Many a website could learn a thing or two. Here is the first thing you see when landing on their homepage:

artistic image on the homepaeg of symphononline Bristol web designer agency

They compliment a brand image with humour, while meeting the expectations of their audience.

Why Are Images Such an Important Component of Website Design?
According to researchers, 65 per cent of the world’s population consist of visual learners. For these individuals, learning and understanding information is easiest when they can see things written out. For example, they often benefit from the use of charts and diagrams when trying to understand certain concepts and ideas. For visitors to your website, images help guide their line of sight, make it easier to understand certain information, and often draw them in and keep them engaged in your content.

Not Just Any Image Will Do
Don’t think that you can add any image into your website design and reap the benefits. There are two things you have to keep in mind when incorporating images onto your website.

Images must be related to your content.
Images must be high quality.

Choosing the Best Images
Opt for images that are engaging, tasteful, and support the message you are trying to send, while also making certain they are appropriately sized for your page and are free of pixilation. It is most beneficial to put your best and largest images above the fold. This is the first thing a visitor sees, so you want to give them a reason to scroll down or click around and look at everything your site has to offer. Also, it is a good idea to use real pictures, instead of stock images, which can cause visitors to question your credibility and trustworthiness.

Your images may include photos, graphs, charts, infographics, and more. It is entirely up to you and your website designer to determine which type of image would most effectively convey your message and attract customers.

At Bespoke Web Designs, we provide a wide variety of website design services, including the addition of images to your existing website design. Whether you need a website completely built or simply want to see the one you currently have be redesigned, we can take care of all of your needs.

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Moving Companies. Growing in a Flooded Market

Guest post presented by Yon Alexanders

In the past, removal companies could simply place an ad for a “man with a van” in the local paper and get plenty of home moving business. Unfortunately, that’s no longer the case. Today, removals need an online presence to ensure they generate business, but to grow their business, they need to do more. There are several ways that removal companies can use Google AdWords to increase traffic to their site and in turn, help their business thrive.

removals

What is Google AdWords?
Google AdWords is a form of pay-per-click (PPC) or cost-per-click (CPC) advertising. Though your ad will appear to people who are searching for removal services in your area, you only pay when someone clicks on your ad to visit your website or call. You have the opportunity to choose where your ad appears, such as in specific geographical location, and on certain websites. In addition, you have the ability to set your own monthly budget.

How Do You Use Google AdWords?
To start the process, you create an ad campaign that includes related keywords that potential clients are likely to search for, as well as effective ad text. Next, you set the maximum amount you are willing to pay when a customer clicks on your ad. Referred to as your maximum CPC bid, the more relevant your keywords and ads are and the higher your bid, the better your chances are of your ad appearing at a higher position on the page. Automatic bidding is also an option, particularly for anyone who doesn’t have the time to set bids. You can set a bid limit to ensure you do not exceed a specific price for each click.

Does Google AdWords Really Work?
According to a Google Economic Impact Report, businesses make an average of $2 (£1.30) in revenue for each $1 (£0.65) they spend on their Google AdWords campaign, which is rather impressive. It is highly effective for a number of reasons, starting with the fact that it gives you the best opportunity to reach customers who are specifically looking for the removal services you provide. For example, if someone searches for “UK removal company”, there is a high probability that your ad will be displayed. However, if someone is searching for “holiday houses in Madrid”, your ad will not appear because the customer is obviously not in need of your services.

AdWords also allows you to use location targeting. This gives you the opportunity to geo-target potential customers in your local area only. As a result, you are not wasting your advertising money on those people looking for a removal company thousands of miles away.

Google AdWords gives you the opportunity to show a map of your actual shop with your ads, but this has to be done in conjunction with Google Places. This makes it easier for potential customers to find your shop if they prefer to schedule their removal services in person. As an added bonus, you can attach your contact information on the search results page, which customers may find very beneficial.

If you own a removal company, it is time to look into Google AdWords and see what this service can do for your business.

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The Online Challenge For Drug and Alcohol Rehab Centres

Source: NHS England

Why do drug and alcohol rehab centres use the internet to find clients? The answer is simple. For any business to succeed in today’s world, they must be able to reach as many potential clients. A business website provides an easy and effective way to do this. In the first quarter of 2015, 86 per cent of adults in the UK both with and without substance abuse issues reported they had used the internet in the last three months. However, attracting a new client requires much more than simply setting up a rehab website. From SEO to social media, here’s a look at how rehabs attract clients using the internet.

Search Engine Optimisation (SEO)
A website is only effective if it is easy for a client to find. When potential clients or family members are looking for a rehab centre, performing a search is usually the first step they take. After all, 93 per cent of online experiences start with a search engine. SEO is one of the easiest and least expensive ways for a rehab to ensure they are able to reach the people who are searching for their services. When the right keywords and phrases are used, SEO helps a website rank at the top of the search returns, which increases targeted website traffic, boosts conversion rates, and even enhances the centre’s reputation.

There is much more to SEO than just identifying the most relevant keywords and phrases to use on a centre’s website. For example, link building, as well as creating and publishing blog content that is entertaining and applicable, such as articles on the importance of attending Alcoholics Annonymous meetings during recovery, are crucial for effective SEO. Staying on top of the constantly changing most effective SEO strategies requires a significant amount of time and effort, which is why an increasing number of companies are hiring SEO companies to handle this aspect of their internet marketing campaign.

Imagery – our niche

Great imagery is extremely important to quality website experience, and every industry can hugely benefit from relevant, memorable and eye catching photographs to spread the overall message of what a business is setting out to achieve.

In the drug, alcohol and rehabilitation sector images can go along way to helping people connect and begin the crucial process of seeking help from their addictions. Here is one such example:

 

rehab bristol crack cocaine additions

Get the help you need before it becomes too late

 

Social Media
At the end of January 2015, 59 per cent of the population in the UK had active social media accounts on sites including Facebook, Twitter, LinkedIn, and more. While having a strong presence on these sites are important, there are additional niche social sites, including In the Rooms and SoberLivingVideos, that all rehab centres should make an effort to b a part of. There is a good chance that a number of potential clients are active on social media, making this a way of attracting clients.

For rehab centres, ignoring social media is a risky move. In a 2012 study, 85 per cent of addiction treatment centers determined that an active presence on social media generated more business exposure. Frequent posts, engaging with clients, and positive reviews from previous clients are the key to making social media work for rehab centres.

When drug and alcohol centres like Western Counselling rehab Bristol are using internet to enhance their client base, it can be a full time job. From responding to customer’s comments and requests, constantly tracking any changes in keywords, and implementing any needed changes, it can be overwhelming. But it’s a very necessary step in today’s fierce market.

 

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