73% Of Websites Don’t Optimise Their Images Correctly? Surely Not!

What role does imagery play in your SEO plan? Chances are good that your SEO plan is centered around your website’s written content, so you may be shocked to find that SEO is just as important for images and videos. In fact, images with a keyword rich filename can help make certain your site returns near the top of the list when a search is performed, which in turn will boost your traffic and conversion rates.

how to optimise images for your websites seo

A Quick Look at Why Your Website Needs Images
In today’s busy world, many people are not interested in reading through text, especially when a high-quality image can tell them most of what they want to know. In addition, 90 per cent of the information transmitted to the brain is visual, which simply means that any pertinent information you are trying to communicate to customers is best communicated through an image. Finally, research has found that content accompanied by interesting and relevant images average 94 per cent more views than content that is either free of images or includes low-quality, unrelated images. You only have to use a search like SEO expert London to see the top performing websites with high quality imagery that is properly optimised. These high end sites don’t appear on high up by accident. Each image across each website has undergone best practice and assists Google in better understanding the purpose and content of an image.

How Images Impact SEO
It is common knowledge that Google and other search engines want to offer users the most relevant and best search results, which often includes images. As a result, your overall goal is to ensure that Google knows what is on your image without ever having to look at it. This makes it easy for Google to identify images that are particularly beneficial for user queries. Essentially, by taking the time to effectively optimise your images, you will improve your search engine rankings.

Optimising Your Images
Here are several tips that will help your optimise your images.

Choose a keyword rich file name. While it can be tempting to use the default file name your camera has given an image, it’s never a good idea. When search searches are crawling through text on a webpage, they are also looking for keywords that are hidden in your image file names. Always opt for file names that are highly descriptive and optimised for the best return rankings.

Optimise your Alt Tags. Alt tags are text alternatives to an image when a browser is unable to properly deliver the image. In addition, alt tags can increase your website’s SEO value. Make certain that every product image includes an alt tag that describes your image in plain terms, but is not stuffed with keywords. If you feature a product that has a serial or model number, include it in your alt tag.

Don’t forget about your extra product shots. For example, if you are selling a 2015 Mini Cooper, be sure to optimise each page with specific details, such as “2015 Mini Cooper black rear view” or “2015 Mini Cooper black grey leather trim interior”.

Pay attention to your image size. On average, customers will wait for about 3 seconds for an image to load on their desktop or laptop. For mobile devices, they’ll wait around 5 seconds. You also have to remember that Google factors in page load time in their ranking algorithm. If your image takes too long to load, decrease its size. However, be sure the image remains clear and doesn’t cut out important features.

Optimising images to improve your Google search ranking is crucial for your success. Fortunately, it is something that can easily be accomplished.


Unique Imagery is Best for Quality Web Designs

If a picture is worth a thousand words in the real world, it is worth a million words when it comes to the digital world and web design. Not only will the addition of high quality images to your website design keep your site from being perceived as dull and boring, but images also evoke emotions and increase customer engagement.

Here are just a few statistics from Steamfeed that demonstrate just how important images are for the overall success of a website.

Articles that include images get 94 per cent more total views than articles that lack images or contain images that are difficult to make out. 67 per cent of customers report that the quality of an image displaying a product plays a crucial factor in their decision whether or not to follow through with a purchase. Simply put, if your images aren’t high quality, customers also question whether or not this will be a problem with your products and services.

More than half of potential customers admit they are more likely to contact a business which displays an image when their content shows up in search engine results. It’s noteworthy that amusing pictures and sites that don’t take their themselves all too seriously also adorn today’s online communities. Brands that are hard hitting but playful seem to win the day. Having been an advocate of well groomed site designs I have found none more so appealing than that of SymphonyOnline.co.uk Web Design Bristol. Their name suggests a somewhat serious but artistic design and their flagship site doesn’t disappoint. They convey their message with conviction and lightheartedness. Many a website could learn a thing or two. Here is the first thing you see when landing on their homepage:

artistic image on the homepaeg of symphononline Bristol web designer agency

They compliment a brand image with humour, while meeting the expectations of their audience.

Why Are Images Such an Important Component of Website Design?
According to researchers, 65 per cent of the world’s population consist of visual learners. For these individuals, learning and understanding information is easiest when they can see things written out. For example, they often benefit from the use of charts and diagrams when trying to understand certain concepts and ideas. For visitors to your website, images help guide their line of sight, make it easier to understand certain information, and often draw them in and keep them engaged in your content.

Not Just Any Image Will Do
Don’t think that you can add any image into your website design and reap the benefits. There are two things you have to keep in mind when incorporating images onto your website.

Images must be related to your content.
Images must be high quality.

Choosing the Best Images
Opt for images that are engaging, tasteful, and support the message you are trying to send, while also making certain they are appropriately sized for your page and are free of pixilation. It is most beneficial to put your best and largest images above the fold. This is the first thing a visitor sees, so you want to give them a reason to scroll down or click around and look at everything your site has to offer. Also, it is a good idea to use real pictures, instead of stock images, which can cause visitors to question your credibility and trustworthiness.

Your images may include photos, graphs, charts, infographics, and more. It is entirely up to you and your website designer to determine which type of image would most effectively convey your message and attract customers.

At Bespoke Web Designs, we provide a wide variety of website design services, including the addition of images to your existing website design. Whether you need a website completely built or simply want to see the one you currently have be redesigned, we can take care of all of your needs.

Moving Companies. Growing in a Flooded Market

Guest post presented by Yon Alexanders

In the past, removal companies could simply place an ad for a “man with a van” in the local paper and get plenty of home moving business. Unfortunately, that’s no longer the case. Today, removals need an online presence to ensure they generate business, but to grow their business, they need to do more. There are several ways that removal companies can use Google AdWords to increase traffic to their site and in turn, help their business thrive.


What is Google AdWords?
Google AdWords is a form of pay-per-click (PPC) or cost-per-click (CPC) advertising. Though your ad will appear to people who are searching for removal services in your area, you only pay when someone clicks on your ad to visit your website or call. You have the opportunity to choose where your ad appears, such as in specific geographical location, and on certain websites. In addition, you have the ability to set your own monthly budget.

How Do You Use Google AdWords?
To start the process, you create an ad campaign that includes related keywords that potential clients are likely to search for, as well as effective ad text. Next, you set the maximum amount you are willing to pay when a customer clicks on your ad. Referred to as your maximum CPC bid, the more relevant your keywords and ads are and the higher your bid, the better your chances are of your ad appearing at a higher position on the page. Automatic bidding is also an option, particularly for anyone who doesn’t have the time to set bids. You can set a bid limit to ensure you do not exceed a specific price for each click.

Does Google AdWords Really Work?
According to a Google Economic Impact Report, businesses make an average of $2 (£1.30) in revenue for each $1 (£0.65) they spend on their Google AdWords campaign, which is rather impressive. It is highly effective for a number of reasons, starting with the fact that it gives you the best opportunity to reach customers who are specifically looking for the removal services you provide. For example, if someone searches for “UK removal company”, there is a high probability that your ad will be displayed. However, if someone is searching for “holiday houses in Madrid”, your ad will not appear because the customer is obviously not in need of your services.

AdWords also allows you to use location targeting. This gives you the opportunity to geo-target potential customers in your local area only. As a result, you are not wasting your advertising money on those people looking for a removal company thousands of miles away.

Google AdWords gives you the opportunity to show a map of your actual shop with your ads, but this has to be done in conjunction with Google Places. This makes it easier for potential customers to find your shop if they prefer to schedule their removal services in person. As an added bonus, you can attach your contact information on the search results page, which customers may find very beneficial.

If you own a removal company, it is time to look into Google AdWords and see what this service can do for your business.

The Online Challenge For Drug and Alcohol Rehab Centres

Source: NHS England

Why do drug and alcohol rehab centres use the internet to find clients? The answer is simple. For any business to succeed in today’s world, they must be able to reach as many potential clients. A business website provides an easy and effective way to do this. In the first quarter of 2015, 86 per cent of adults in the UK both with and without substance abuse issues reported they had used the internet in the last three months. However, attracting a new client requires much more than simply setting up a rehab website. From SEO to social media, here’s a look at how rehabs attract clients using the internet.

Search Engine Optimisation (SEO)
A website is only effective if it is easy for a client to find. When potential clients or family members are looking for a rehab centre, performing a search is usually the first step they take. After all, 93 per cent of online experiences start with a search engine. SEO is one of the easiest and least expensive ways for a rehab to ensure they are able to reach the people who are searching for their services. When the right keywords and phrases are used, SEO helps a website rank at the top of the search returns, which increases targeted website traffic, boosts conversion rates, and even enhances the centre’s reputation.

There is much more to SEO than just identifying the most relevant keywords and phrases to use on a centre’s website. For example, link building, as well as creating and publishing blog content that is entertaining and applicable, such as articles on the importance of attending Alcoholics Annonymous meetings during recovery, are crucial for effective SEO. Staying on top of the constantly changing most effective SEO strategies requires a significant amount of time and effort, which is why an increasing number of companies are hiring SEO companies to handle this aspect of their internet marketing campaign.

Imagery – our niche

Great imagery is extremely important to quality website experience, and every industry can hugely benefit from relevant, memorable and eye catching photographs to spread the overall message of what a business is setting out to achieve.

In the drug, alcohol and rehabilitation sector images can go along way to helping people connect and begin the crucial process of seeking help from their addictions. Here is one such example:


rehab bristol crack cocaine additions

Get the help you need before it becomes too late


Social Media
At the end of January 2015, 59 per cent of the population in the UK had active social media accounts on sites including Facebook, Twitter, LinkedIn, and more. While having a strong presence on these sites are important, there are additional niche social sites, including In the Rooms and SoberLivingVideos, that all rehab centres should make an effort to b a part of. There is a good chance that a number of potential clients are active on social media, making this a way of attracting clients.

For rehab centres, ignoring social media is a risky move. In a 2012 study, 85 per cent of addiction treatment centers determined that an active presence on social media generated more business exposure. Frequent posts, engaging with clients, and positive reviews from previous clients are the key to making social media work for rehab centres.

When drug and alcohol centres like Western Counselling rehab Bristol are using internet to enhance their client base, it can be a full time job. From responding to customer’s comments and requests, constantly tracking any changes in keywords, and implementing any needed changes, it can be overwhelming. But it’s a very necessary step in today’s fierce market.

SEO – A Picture worth Thousand Words – Explained by CoolBison

When it comes to business websites, the old saying “A picture’s worth a thousand words” takes on a whole new meaning. After all, ads and articles that include high-quality images and business photos get up to 94 per cent more views than those that do not contain images. If incorporating images is not currently part of your internet marketing campaign, it is time to include it. Here are several tips that will help you determine the most effective ways to incorporate images into the design of your website.

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Source: CoolBison – SEO Bristol

Select relevant images.

While this probably goes without saying, it is important to add visual elements to your site that better explain what message a specific web page is trying to convey. Not only will your audience gain a better understanding of your brand’s message, but they will also appreciate it more. Detailed images manage to catch the attention of as much as 67 per cent of your targeted audience who is more likely to like, share, and leave comments than they do on updates that just contain words.

Make sure all photos are cropped correctly.

Cropping a photo incorrectly may result in it having no real impact on viewers. When you are cropping, don’t make the common mistake of placing a person or object in the frame’s center. Place it slightly off center, either to the right or the left. In addition, follow the “rule of thirds”. This rule states that the eyes of a person or animal should be approximately 2/3rds of the way up the picture. Finally, be sure to leave space between the photo’s edge and the person’s nose. When the viewer isn’t able to see something in the same space the subject is seeing, the photo tends to be less impressive.

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Try to stay away from stock photos.

For most viewers, it is pretty easy to see that a photo is simply a stock photo that really has nothing to do with your business. No one is impressed by this. If possible, use your own photos that are relatable to your business. If your photography skills aren’t all that spectacular, look into hiring a freelance photographer who can take (and professionally edit) a few photos for you. When your visuals are high quality and truly compelling, visitors tend to remain on your site longer. This gives them more time to take in and understand the message being delivered by your content. If you do choose to use stock photos, make certain they are legally obtained.

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Tag your photos.

Keep in mind that when your photos include relevant text descriptions and meta information, they can boost your search results rankings.

A study conducted by Stanford Web Credibility Research found that viewers determine whether or not a website is credible based on their photos and other visual elements. It’s very simple. If something looks good, we are more likely to deem it credible

There are numerous aspects involved with building and maintaining a business website that can determine how successful it will be, including photos. Remember, a site that is particularly visually pleasing appeals to and builds trust with visitors, while also crafting a relationship with your brand.

Some Basic Skills Required for Photography

People of any ages from young adults to seniors, enjoy photography. It’s a very optimal outlet that could be utilized extensively to unleash or share your creativity. Photography is an area that is for life altering due to the countless possibilities for the digital photographers which wish to function separately otherwise job as a staff professional photographer for any sort of noticeable company.

Basic Skills Required for Photography

Whether there is concentrating on weddings, photojournalism, portraits, sports or nature, no matter as photographers exist practically everywhere. There are a couple of vital abilities that are essentially needed to be a successful photographer. These abilities are as follows.

Training and equipment abilities

Basic Skills Required for Photography

One of the most important abilities that is essentially required by any type of photographer is to take an incredible or a gorgeous photo. These abilities include recognizing everything regarding the digital camera, developing an eye for picking the right and proper angle as well as additionally comprehending the lighting. You can participate in workshops or any type of occupation training programs in order to understand as well as obtain this ability totally.

Modifying skills

Digital photography has entirely opened an entirely new globe of creative probabilities for the professional photographers. As a professional photographer you need to obtain great skills for editing by practicing a great deal utilizing any kind of software application relevant to picture editing.

Advertising and marketing skills

Advertising and marketing has a lot to do in digital photography. As a professional digital photographer, you have to get great advertising and marketing and social skills in order to raise your client base which then will enable you to increase your earnings. For this particular function, you must begin networking on different social web sites, neighborhood features and business functions with some studio lights. People will familiarize you as well as you can after that market on your own to your optimum possibility. When you have the ability to develop your own digital photography web site, you will have the ability to promote your photos worldwide and countless people will certainly come to recognize about you.

People abilities


  • Unless you are a special forensic or nature digital photographer, there are possibilities that you will just be photographing people.
  • Therefore you should have the ability to relate everything to your customer and afterwards supply instructions of important.
  • You have to likewise have great listening skills in order to understand every little thing that your customer wants from you.
  • Thus you must have good interpersonal abilities or individuals skills so that your customers obtain a liking to you and agree to deal with you.
  • There will certainly additionally be a great word of mouth spreading out about you.

Immediate Goals For Starting a New Business

Nonetheless, prior to you also take the primary step, conserve yourself time and cash by being conscious of just what’s engaged in running a company. Investing time as well as cash into proper planning is critical when it concerns turning your desires into fact. The suggestion of running a local business is not almost helping yourself or from residence, it’s additionally about having essential administration abilities, technical abilities, market experience, money and also, of course, a long-term vision to expand and succeed.

Immediate Goals of Starting a New Business
Whether you will certainly prefer to be an entrepreneur, get a franchise business, or start an already existing business, business preparation resources are the exact same. The only things that will be different are business strategies, company possibilities, upfront expense and also step by action directions to begin numerous companies.

The adhering to are some of the immediate objectives of beginning a business:

Have Self Self-confidence

Immediate Goals of Starting a New Business

The foundation of success is self-esteem. Ask on your own, do I have the self-confidence to stand alone and be my own employer? If indeed, after that you are on the right track. Individuals with positive self-image attain success much faster compared to those without. Venturing right into a brand-new company implies you are eager to risk. Self-confidence additionally aids you to recognize your coworkers, workers or even consumers. Without self-confidence, you could not test strong issues that affect business and even the tide the business has.

Pick the Right Company

If you desire to begin a company, you ought to have the best company idea in mind. What business do you want to endeavor right into? Do you have a passion because company? Choosing the best business that you feel you can conveniently deal with and handle is among the methods to tackle this part. Will business gain sufficient? Does it have rivals? If so, is the market competitors limited? A market survey could help you in identifying the appropriate company.

Identify Your Market Specific niche

Immediate Goals of Starting a New Business

This is an element to think about when beginning a new business or transforming your old area to somewhere better. You might have the right item, yet you are selling it at the incorrect place. For a new business to survive and defeat the competitors of the similar products it needs to have a far better area. This indicates readily available facilities, parking area, possible clients of the product as well as few rivals.

Just what are Your Objectives?

What is driving you to do that kind of business that you have chosen? Goals will assist you accomplish several turning points that you have established. With proper goals, you will be able to invest the offered beginning funding wisely and plan your job routine. Of source you are not simply going to sprout basic skills in one day, you should to set attainable goals and also discover how to hold your horses.

Have a Business Plan

Immediate Goals of Starting a New Business

Your business objectives could just be attained if you have a proper business plan. In instance you do not know how you can prepare a strategy, get guidance or counsel from service consultants or a friend which succeeds in company. A correct plan will certainly assist get ready for that little funding you have and adopt survival methods to get loans on greater interests. You can also build an email list to increase the customer.

Always Promote Your Business

  • Market your concepts as well as allow individuals understand how solutions or items you are providing.
  • Self-confidence as well as vigor to what you are planning to spend on are exactly what will bring consumers to your doorway.
  • The majority of business owners forget that the factor they been around is to draw in consumers.
  • If you utilize your financial resources sensibly to market yourself, you will increase your company in a faster means.
  • A few of the methods to advertise consist of; newspapers, web sites, leaflets, sales brochures or even enlightening individuals directly.

5 Easy Ways To Build Email List

In the globe of online business, e-mail list building is the procedure of creating a database of people’s e-mail addresses which have an interest in your company and also are eager to think about purchasing from you. So exactly how do you construct a client listing? Below are 5 simple steps to follow.

Ways To Build Email Lists

1. Beginning With An Email Autoresponder

You need reputable autoresponder software program when you’re constructing a client list. An autoresponder could instantly send potential clients a series of pre-written e-mails when they register for your listing. It will certainly maintain a document of who you send it to, the subject line, the text within the email, open prices, click-through prices and also the amount of messages you have actually sent out.

2. Put An Opt-in Type On Your Internet site.

Your e-mail list structure approach begins with an opt-in type. This is a kind that could conveniently be produced by your autoresponder software application. You place the opt-in on your website skills required so that your site visitors could see it as well as insert their email address. You only should request for their email address as at this phase, as the even more specifics you request for, the less most likely people will be to supply you their info.

3. Deal Something Of Worth Free of charge.

Ways To Build Email List

To motivate someone to give you with their e-mail address, you will should provide something of value in return. This is just how to develop your listing. Maintain in mind that just what you hand out free of charge will show back on the high quality of the services and products that you offer. You could possibly distribute something like a totally free report, video clip or newsletter pertaining to your business and it must be emailed to the individual as soon as they opt-in to your listing using your autoresponder.

4. Establish A Sales Funnel.

  • Since the possibility is on your list, you have to guide for buying tips them via a process of recognizing the advantages of your items as well as solutions.
  • This is your sales funnel, which is a collection of messages emailed to your possibility with numerous product up-sells and also down-sells.
  • As you construct a consumer list, a possibility will, generally, have to see or hear your marketing messages at the very least 7 times before they act as well as purchase from you.

5. Consistently Provide Worth.

Among one of the most crucial elements of e-mail listing structure is to frequently supply worth to individuals on your listing. Obviously, your material is directed towards certain reasons to get your product but you don’t intend to make it seem like a consistent sales pitch. As you provide important info, your subscribers will begin to trust you and regard you as a specialist in your market. They will after that be much more most likely to purchase from you.

As your email data source expands, you will should to automatic the procedure as it will end up being difficult to handle your database manually. Reputable email software could manage much more emails compared to you could ever before refine by hand and enables you to obtain on with running your business while it manages your e-mail advertising and marketing.

Tips For Buying Studio Lights

Tips for buying stdio lights

Regardless of the kind of video camera with lenses, an excellent shot can be obtained only with the best kind of illumination. Most of the expert photographers spend a considerable amount of money on studio lights. There are different kinds of equipment which can be picked by both specialist as well as amateur professional photographers.

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These tools which are used throughout the procedure of digital photography can be gauged in 2 ways mainly the top quality and the intensity. The top quality of light describes the texture or the shadow created by it. The strength of light figures out the method the topics are lit throughout photography.

Fill Lighting:

These tools help with in brightening the dark shadows developed by the other such gadgets. It is typically put close to the camera with it points straight into the front of the subject.

Key Lights:

It is among the most considerable tools used in workshops. It points downwards at the topic from a 90 degree angle.

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Back Lights:

These illumination tools direct from the rear of the tools and also present the summary of the topic. It is likewise among the most important devices made use of during the process of specialist photography skills.

Cool Lights:

It is one of the most comfy sorts of tools utilized. As it consists of fluorescent bulbs, it has the tendency to continue to be awesome. It offers the exact same shade as the daytime with it can be utilized in mix with the flash. These gadgets can be adjusted according to individual needs.

Warm Lights:

It is another illuminating gadget which is utilized in the field of photography.

Flash is another kind of gadget which is utilized generally in digital photography. There are different kinds of flash devices which are made available fairly effortlessly these days.

Some Useful Buying Tips:

Overall Amount Of Power Required: Prior to purchasing workshop lights, it is very important to determine the total quantity of power required. The power of these illuminators relies on various factors such as the size of the video camera, topic of the picture with the total size of the workshop room. You can also refer some email lists.

One more essential factor to think about is the size of the camera prior to choosing these devices. It is likewise essential to think about the dimension of the room prior to opting to purchase this equipment. Little rooms require much less illumination whereas huge spaces need even more.

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Today there are different options while selecting lighting tools that include various sorts of devices. A portion of one of the most commonly made use of accessories consist of diffusers, gels, backgrounds etc.

There are several reputed online websites which showcase a huge range of lighting options with various functions and rates. It is important to carry out an extensive on-line research prior to choosing to buy any kind of item. It is additionally required to review the directions as well as specs of products before getting the item.

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A lot of the item websites consist of specs, rates and other information which can be chosen accordingly. It is likewise feasible to contrast the features and also costs of different items while choosing to buy from on the internet shops.